English
Noun
brand image
#(Advertising) the set of emotional and sensory inputs a consumer associates with a particular product or service in their episodic memory system.
#:Whenever Sally drinks her favorite beer, Coors� brand image floods her senses with scenes of being on a hot beach drinking something refreshing.
See also
w:advertising|advertising
brand image
brand linkage
brand stretch
branding
branding moment
w:copy testing|copy testing
w:global marketing|global advertising
w:integrated marketing communications|integrated marketing communicatinos
w:marketing|marketing
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